Gain Capital, one of the leaders in the foreign currency exchange market, engaged Kinesis for strategic and creative services on behalf of its' FOREX.com brand. Working across all consumer digital marketing initiatives, Kinesis provides strategic and implementation services for online advertising, site design and development.
Direct Response Campaign
Faced with an extremely cluttered and competitive media landscape, Forex.com engaged Kinesis to help break through the clutter and achieve their lead generation goals. Kinesis uses a variety of Flash banners, Video banners and Rich Media banners to communicate a wide variety of promotions including free practice accounts, webinars, e-books, downloads and more. [ Launch Project ]
Forex Tandem Banner
We developed a tandem banner campaign (two units that interact on the same web page) to support Forex's lead generation goals and maximize their media placements. In the news related environment, users frequently overlook the top ad since the content requires you to scroll down the page. By applying a tandem banner to this space, we were able to catch the attention of the user when they first view the page and continue the messaging once the leader board unit is no longer viewable. [ Launch Project ]
Locations
Kinesis Marketing Morristown
26 Washington Street
Morristown, NJ 07960
973.206.1021 x 1002 (phone)
973.206.1025 (fax)
Kinesis Marketing Philadelphia
1500 Walnut Street
Philadelphia, PA 19102
973.206.1021 x 1002 (phone)
973.206.1025 (fax)
