Kinesis has been the Interactive Agency of Record for Coldwell Banker for the past 6 years. We work across all internal and consumer digital marketing initiatives and provide strategic and implementation services relative to online media strategy, planning, and buying, advertising creative design and development, website strategy, design and development, internal communications and new product launches.
The Portraits Campaign Site
Join the "Founders" of Coldwell Banker at their online real estate office. Kinesis created this promotional microsite in support of the client's new national ad campaign. Visitors enter the site via a lobby, where they can enter the "Mail Room" to send eCards; the "Theater" to view TV spots; the "Break Room" for online games; "Human Resources" to learn about career opportunities with Coldwell Banker; and the "Conference Room" to use the company's innovative real estate tools. Filled with surprising details, the user is guided and entertained throughout the experience by the voices of the founders, whose unique personalities carry the messaging and theme of the new campaign. Supported with PR and viral site seeding, this site has opened up a new level of strategic marketing for Coldwell Banker. [ View The Site ]
Search Real Estate from your Dashboard
Kinesis partnered Coldwell Banker with Dash Navigation, Inc. making it the first real estate company to allow drivers to access real-time real estate listings and property details from their vehicle and instantly create a route to them. Consumers can search for homes with the Coldwell Banker "Home Search" button now available on Dash GPS units-the first Web-accessible portable navigation system.
This relationship extends the Coldwell Banker brand's reach to those who are actively in their cars and on the move searching for new homes, supporting the company's position as a real estate innovator. While driving the strategy, Kinesis also worked with Dash Navigation on the user experience of the Home Search capability and managed the project's process. [ see the Dash Navigation ]
Coldwell Banker Works
Kinesis redesigned the Coldwell Banker intranet so users can effectively and intuitively find relevant tools, information and resources. To launch the new site, Kinesis also executed a promotional campaign that include email communications and a sneak peek demonstration. [ Launch Project ]
Coldwell Banker Broadband
With the adoption rate of broadband at an all time high, Kinesis developed the Coldwell Banker Video Library, which provides relevant and informative content about buying, selling and owning a home in a quick and engaging "Edutainment" format. [ Launch Project ]
Coldwell Banker - Second Life
Kinesis introduced Second Life to Coldwell Banker and introduced Second Life to a new way to buy and sell real estate, aimed at helping bring order to the chaotic world of virtual real estate. Via a virtual sales office, called Ranchero, people can buy or rent affordably priced land, and learn more about how Coldwell Banker can also help them in their first life. [ Launch Project ]
Coldwell Banker Online Media
Generating qualified traffic to the coldwellbanker.com site requires a comprehensive media approach that includes traditional banners, non-traditional content integration, search marketing and more. [ Launch Project ]
Locations
Kinesis Marketing Morristown
26 Washington Street
Morristown, NJ 07960
973.206.1021 x 1002 (phone)
973.206.1025 (fax)
Kinesis Marketing Philadelphia
1500 Walnut Street
Philadelphia, PA 19102
973.206.1021 x 1002 (phone)
973.206.1025 (fax)
