- Movement or activity in response to a stimulus.
- The generation of business momentum
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A Quick Introduction to FD Kinesis
We’re a marketing services firm built on the notion that ideas and business relationships grow best in small groups, with flat structures, fast timelines and high expectations.
Our people thrive in a medium that rewards creativity across all disciplines, and an environment that utilizes multiple individual skills.
We design our work product to deliver real and measurable results, generating true business momentum. Every day we expect to draw, write, trash, build, destroy, experiment, learn, grow, laugh, inspire.
We believe life - even marketing - is kinetic.
This Just In:
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FTI Consulting, Inc. (NYSE: FCN), through its strategic communications arm, FD, today announces the acquisition of Kinesis Marketing, a strategic online communications firm, which represents an important expansion of FD's interactive service offering. As part of the FTI network, FD Kinesis (as the company will be known) will complement FD's established design, annual report, and alternative media services unit and bring an expanded range of digital solutions to clients across the Americas and beyond to help them manage their reputations and build their brands.
[ Read More ]
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In our continuing endeavor to grow, expand and adapt to the ever-changing marketing landscape, we at Kinesis have gathered our thoughts, opinions and tactical advice on how to approach the growing world of Social Media. This pamphlet lays out our marketing ground rules for this space, 7 guiding principles, additional resources and a glossary of terms.
Not too technical, not too fancy, real tactics, easy to digest.
[ Download the brochure PDF ]
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Without giving away too many trade secrets, we have scored many 'big wins' by paying close attention to the needs and expectations of the users. We devise every solution around the user - delivering the right message, to the right audience, at the right time, regardless of what platform they utilize.
[ Take a look at what we mean. ]
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Kinesis Marketing has designed a highly interactive online campaign on behalf of long time partner Coldwell Banker Real Estate Corporation. The campaign which is designed to support the Real Estate company's new brand positioning and associated TV campaign includes a microsite blog, and online display ads featuring the portraits of Colbert Coldwell and Benjamin Arthur Banker, the dynamic (albeit deceased) founders who started the company in 1906.
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FOREX.com launched a direct marketing television campaign to entice retail traders to register for a free practice account. In an effort to expand the commercials audience, Kinesis created a wrapper for Bloomberg.com's video player. The site offers a qualified, knowledgeable audience of investors. The small button ad in the top right was used to reinforce the brand, while the other two banners reiterated the messaging and imagery used in the TV commercials. An additional, key element of the buy was a 15 second pre-roll of a condensed version of the commercial that played before each Bloomberg video. Combined, these banners and the pre-roll encouraged users, both novice and active traders alike, to visit FOREX.com and register for a free practice account.
[ Read More ]
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The new Comcast Store combines the latest strategies and technologies from e-commerce and social networking to create a new type of B-to-B Intranet site that is more interactive, customizable, intuitive and efficient. Recently re-imagined by Kinesis Marketing in close collaboration with Comcast’s Marketing Department, the Comcast Store has already earned an Intranet Design Award by the prestigious Nielsen Norman Group, which named the site one of the year’s 10 best Intranets because of its bold design and easy navigation...
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For the second year, Kinesis Marketing has won a prestigious Nielsen Norman Group Award for Intranet design and overall user experience. Kinesis is being honored for its work on the Coldwell Banker Real Estate Corporation Intranet – Coldwell Banker Works – which was named one of the 10 Best-designed Intranets for 2008 by Nielsen Norman Group. Last year, Kinesis won for The Comcast Store...
[ Read More ]
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